Meet Our Certified Beauty Coaches
A new kind of beauty leader is emerging.
Formidable Woman® Beauty Coaches are trained in more than surface beauty--they're certified in confidence, leadership and transformation. Backed by a signature method rooted in the Mirror, Anvil and Microphone , our coaches help women define their beauty on their own terms - from the inside out.
Founded by a Beauty Industry Veteran
True to this, not new to this.
Before launching Formidable Woman® Beauty, our founder Dr. Shekina Farr built a thriving beauty and style legacy. She served as a professional artist for MAC, curated wedding and editorial looks, and led personal wardrobe makeovers under her boutique style company, Speedy Outfitters.
She also founded the fashion line SoKINA, which was spotlighted at the Carolina Music Awards and earned r3ecognition as of the 25 Most Stylish by Carolina STYLE Magazine. Her beauty-forward journey, grounded in authenticity and self-expression, lives at the core of this movement.
Who We Are
What Sets Our Coaches Apart
All Formidable Woman® Beauty Coaches are verified through Formidable Woman® University (FWU), our official training and certification division committed to cultivating confident, knowledgeable and sovereign beauty leaders.
We're currently certifying our first cohort of Formidable Woman® Beauty Coaches. This page will soon become a living directory of certified leaders who reflect the future of beauty - bold, confident and deeply trained.
